We continue to create nenju with the hope of bringing happiness and peace to people,
nurturing a sense of tranquility in their hearts.
Our goal is to craft nenju that will be lifelong companions, offering solace and spiritual support

We firmly believe that our most important mission is
to provide all those involved in ceremonial occasions with the finest, highest-quality, authentic nenju.

With the motto "Quality is Trust," we focus on three core principles: "polishing, threading, and assembling."
We take full responsibility for the entire production process
at our headquarters and domestic manufacturing facilities.
Striving for continuous improvement, we work diligently to refine our craft each day.
Each nenju is made with pure intent, beautifully crafted, and sent forth with care.

We are committed to preserving and passing down Japan’s traditions, culture, skills, and spirit,
while also embracing new techniques and ideas to contribute to cultural innovation.

A nenju is a sacred item infused with human sentiment,
reflecting the thoughts and feelings of its owner.
It soothes past hardships and guides the heart toward a brighter future—it is a beacon of happiness.

It warms the heart, evokes kindness,
and serves as a reminder of the teachings of the Buddha and the gods, time and again.

Worn in daily rituals, it nurtures a sincere spirit,
stands by one’s side in times of sorrow and hardship,
and offers solace in moments of happiness.

Beyond its spiritual significance, a nenju must be functional as a religious tool,
comfortable to hold, and a reflection of aesthetic beauty.

Yamada Nenjudou sincerely prays that those who hold our nenju will be able to overcome hardshipsandsorrow, and lead a life filled with happiness.

Each of our artisans assembles nenju with deep prayers for the well-being of those who will use them.
There are countless materials and colors for beads, as well as a variety of tassel colors.

Indeed, nenju come in infinite styles,
and the encounter with one is akin to a spiritual meeting with the Buddha or the divine.
The Buddha and gods represent the inner radiance within each individual.
We at Yamada Nenjudou hope that our nenju, tasbeehs, and nenju (for different faiths)
will help bring forth this inner light.

A nenju is entrusted with prayers, held tightly in times of sorrow,
and gently fingered in moments of joy.
We continue to weave nenju that accompany people throughout their lives.

Our mission is to maintain and enhance the organizational structure
so that each department can provide superior religious tools

Through the prayer tools we craft,
we aim to help users deepen their daily prayers and experience happiness.
Each artisan involved in manufacturing is dedicated to quality,
assembling every nenju with utmost care and sincerity.
Our mission is to create nenju that resonate with the hearts of those who use them.

By understanding market changes,
we contribute to the preservation and evolution of culture while ensuring stable business growth.
Specialty Store Group : We strengthen trust with specialty stores and provide stable access
to valuable products, contributing to the overall development of the industry.
Specialty Store Group : We strengthen trust with specialty stores and provide stable access to valuable products, contributing to the overall development of the industry.
Department Store Group:We collaborate with store developers to propose appealing
and easy-to-understand products for customers,
ensuring a pleasant shopping experience and fostering repeat customers.
By maximizing synergy across all divisions,
we aim to enhance sales and brand strength while growing together with our employees.

As a business dedicated to Japan’s spiritual culture,
we remain committed to producing 100% Japan-made nenju.
Our integrated production system (SPA) allows us to create unique, one-of-a-kind nenju.
Our mission is to propose nenju that bring comfort and serenity to each individual’s daily prayers.

We strive to create store environments that enhance the value of ceremonial products
and deliver products that resonate with customers.
Our mission is to ensure a fulfilling shopping experience, build trust, and accumulate satisfaction
to secure long-term customer relationships.

To ensure timely product delivery, we establish efficient internal operations
that support seamless business flow.
Our mission is to stay close to our customers and provide them with consistent value.